History of Ultimate Game Chair Company

Info Sheet

Ultimate Game Chair, Inc. was founded in 2003 by James Real and Richard Florez with the goal of providing high intensity game play with total comfort and relaxation. Until that time, most video game accessory manufacturers ignored the most basic aspect of the video game experience, namely the seat.

 

Real and Florez set out to build the perfect video game chair. They wanted to include vibration motors rather than subwoofer vibration to provide a more realistic game experience. They took the traditional game controller, split it in half and connected that to the chair. This made the game experience more comfortable as users could place the controllers in the most comfortable position. They added speakers at the headrest to put game sound right at head level. Then, they added an ottoman and the first prototypes were born.

 

The founders attended the 2004 E3 Expo and were overwhelmed with the reaction received. Industry, media and gamers from all walks of life enjoyed the tremendous game experience playing racing and first person shooter games in the Ultimate Game Chair.

 

As the company grew and added more products, it gained experience and more exposure in national magazines such as Game Pro, Official Xbox Magazine, Wired, Penthouse and national movies such as The 40 Year Old Virgin, Grandma’s Boy, Stay Alive and others.

With increased brand awareness as the premium brand in video game chairs, overcoming retail challenges of package size, product size, shipping and other issues became the focus. In 2007, released the Renegade Game Chair to meet these challenges. The Renegade was an instant success as it was smaller than the Ultimate Game Chair yet delivered on game play, comfort and smaller size for the retail environment. The Renegade was featured as a holiday blitz item at Sam’s Club and experienced a 92% sell through in 3 weeks on the floor.

 

This year looks to be the banner year for the Ultimate Game Chair. With the release of five new models, Reactor Game Chair, Ultimate Game Chair V3, PC Ultimate Game Chair, Mini Ultimate Game Chair and Ultimate Game Pad, the company is meeting the needs of the market and continuing to deliver high intensity game interaction with their products. Ultimate Game Chair will continue to expand on its retail success with proposed retail distribution at Wal Mart, Sam’s Club, Costco, Target.com, Amazon & Brookstone. In addition, Ultimate Game Chair is internationally distributed in the UK, Canada, Norway, Benelux, Australia, Hong Kong, Macau, China, Japan, Germany, Scandinavia and soon a new agent in the Middle East and other European countries.

 

All products feature the patented Game Sync™ technology, 3D stereo speakers, multiple massage settings, headphone & mp3 jacks, and compatibility with all game consoles, PC & Mac games and home theater.

 

Lastly, Ultimate Game Chair has also begun to win over the major video game companies that the Ultimate Game Chair products take advantage of the wonderful game play and maximize the game interaction offered in today’s high end game consoles and video games. Ultimate Game Chair is the Official Game Chair of several major video game publishers, most notably Capcom and Sega. A full new range of new exciting chairs will be avaialble later this year

 

Ultimate Game Chair, Inc. is based in Northern California, and is privately held.